Salesforce.com joins the ranks of IBM, Cisco, Microsoft, etc. in bringing social networking, popularized by MySpace, to the corporation. AppSpace is to be an interaction space for customers, with ties to AppExchange. Launched at the beginning of this year and now just a showcase for applications, AppExchange is scheduled to be a fully [...]

When we think “CRM,” we think software like Seibel and Salesforce.com. These packages help corporations manage sales relationships. This traditional CRM operates behind the walls of the company without customer knowledge.
Another kind of CRM that we don’t normally categorize as such is the public discussion forum where companies like Adobe, Microsoft, and Quicken [...]