Peerbox Mobile, a service of Nareos, is a P2P content portal for mobile phones. users install an application that allows them to search, download and share music, videos, pictures, and ringtones. copyrighted content is identified by their Robust Audio Hashing fingerprint technology (AudioID from m2any), for which money must be paid to be downloaded. paid content can also be downloaded from their catalog. other clever features include song identification: use your phone to record 15 seconds of music in your space and the peerbox will identify it and find the download for you. peerbox is supported in 100 countries.

The new news here is that latest peerbox mobile beta are features around user-generated video:

The new interface allows PeerBox users to easily upload their videos, pictures or sound recordings onto the PeerBox Mobile site www.peerboxmobile.com either directly from their mobile or by means of a PC, and share with other mobile users, who can make recommendations on their favorite clips. PeerBox users can create their own personal channels filled with all the content they generate and want to share with their friends.

Peerbox is largely off the radar but mobile operators and video portals like youtube need to pay attention. mobile operators need to get a return on their 3G investments and have been largely floundered in finding compelling video content to drive subscriptions. recently verizon signed a deal with youtube. youtube is really about video for the viewing at the PC. video from the phone for the phone, for the world or just for friends, could be a different and robust niche. nobody knows exactly what will happen but this beta release shows that innovators are taking their swipes for the prize. in this case, mobile operators are too slow and stodgy with deck content and youtube is ignoring mobile video.

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