Comments on: Feedback2.0 – CRM for Feedback http://www.minger.net/2006/11/29/feedback20-%e2%80%93-crm-for-feedback/ The Long Tail of Web 2.0 Thu, 28 Aug 2008 15:18:11 +0000 http://wordpress.org/?v=2.2.3 By: Josh Whiting http://www.minger.net/2006/11/29/feedback20-%e2%80%93-crm-for-feedback/#comment-26099 Josh Whiting Tue, 09 Oct 2007 15:49:17 +0000 http://www.minger.net/2006/11/29/feedback20-%e2%80%93-crm-for-feedback/#comment-26099 I think that the option of negative feedback being posted is a great way for a company to truly find out what their customers needs are. With the implementation of CRM Software like Salesforce, Seibel and Salesboom.com, companies can use this tool among others to stay in touch with customers. I think that the option of negative feedback being posted is a great way for a company to truly find out what their customers needs are. With the implementation of CRM Software like Salesforce, Seibel and Salesboom.com, companies can use this tool among others to stay in touch with customers.

]]> By: Strategyst http://www.minger.net/2006/11/29/feedback20-%e2%80%93-crm-for-feedback/#comment-322 Strategyst Fri, 05 Jan 2007 03:49:10 +0000 http://www.minger.net/2006/11/29/feedback20-%e2%80%93-crm-for-feedback/#comment-322 "Will corporations want to carve out feedback and make it a public focal point of potential negative criticism?"... Now that's the question, isn't? In the next year or so, I think that a few forward looking companies will start to use systems like this to gain a serious competitive advantage as they try to become more "customer-connected". Companies that cannot make the necessary cultural changes will seek other options -- e.g. price leadership. There is some serious discussion going on now about the convergence of CRM and web2.0 technologies (see: http://the56group.typepad.com/pgreenblog/ or www.strategyst.com/wordpress for details). I think we'll see a lot more of these types of applications as the old notions of CRM offer less and less of a competitive advantage (i.e. they're all using the same technology to do roughly the same thing). I wish these guys the best of luck! “Will corporations want to carve out feedback and make it a public focal point of potential negative criticism?”… Now that’s the question, isn’t?

In the next year or so, I think that a few forward looking companies will start to use systems like this to gain a serious competitive advantage as they try to become more “customer-connected”. Companies that cannot make the necessary cultural changes will seek other options — e.g. price leadership.

There is some serious discussion going on now about the convergence of CRM and web2.0 technologies (see: http://the56group.typepad.com/pgreenblog/ or www.strategyst.com/wordpress for details). I think we’ll see a lot more of these types of applications as the old notions of CRM offer less and less of a competitive advantage (i.e. they’re all using the same technology to do roughly the same thing).

I wish these guys the best of luck!

]]> By: stephane lee http://www.minger.net/2006/11/29/feedback20-%e2%80%93-crm-for-feedback/#comment-109 stephane lee Thu, 07 Dec 2006 11:54:38 +0000 http://www.minger.net/2006/11/29/feedback20-%e2%80%93-crm-for-feedback/#comment-109 Hi Mr Minger, Thanks for your analysis. You're right in pointing out the challenges that we face. Our short experience shows that these challenges will be overcomed, because the reward is much greater than the risk. Sincerely, Hi Mr Minger,

Thanks for your analysis.

You’re right in pointing out the challenges that we face. Our short experience shows that these challenges will be overcomed, because the reward is much greater than the risk.

Sincerely,

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