User-generated advertising has become a hot space lately. Sony, Toyota, L’Oréal, Converse, MasterCard, Chevrolet have or are flirting with user-generated ads. Comcast Interactive Capital and Turner Broadcasting invested in ViTrue, “a startup providing technology to enable user-generated advertising campaigns.”
Yaadz joins the space,

In my continuing effort to scour the globe for new internet ventures, I present you SubMate, a pal finding service for commuters. Submate is still under wraps and apparently based in NYC though they have ambitions of offering the service in “9 countries and 20 cities.” One of the co-founders is Laurent Kretz. [...]